Google Ads Apps Certification Practice Exam

These questions are part of the practice quiz. Start practicing

• What are video assets?
• There are two main ways to achieve creative excellence in App campaigns. Which option lists them correctly?
• What is the goal of tailoring for local culture?
• Which role is listed as a partner to improve your app?
• What are the two ways to count conversions discussed for app campaigns?
• To ensure placement across all channels, upload at least two __ images without any superimposed text or logo.
• Text assets in App campaigns are which two types?
• Which statement describes the scale of signal combinations for Google App Campaigns?
• Which focus tends to yield higher install volume?
• If your target CPI is $2, what is the minimum multiplier for the daily budget (times CPI)?
• Which event is commonly tracked as an industry-specific event for retail apps?
• Which of the following is one of the three considerations for localizing an app?
• Which action best accompanies localization to improve adoption?
• What is the purpose of providing abundant data and time as a guidepost in the app campaign journey?
• Which store is noted as having over 2 million apps in which marketing helps users discover apps?
• Image formats?
• There are three key steps to internationalizing your app. Step 2 is:
• Which is the first guidepost on the app campaign journey?
• True or False: Targeting locations more granularly than country-level is recommended.
• In 2019, transactions via banking apps outnumbered in-person transactions by what ratio?
• The average US adult spends almost how many hours each day using their smartphone?
• What is App + Web properties in Google Analytics?
• How to help the machine learn effectively?
• Maximum image size?
• How many videos can a video ad group contain?
• Is 'View-through conversions' a default reporting column in Google Ads?
• Description lines are __ text.
• Which of the following is a step to identify lifetime value?
• Which option is a recommended practice for improving your app store listing?
• What is the primary objective described for Google App Campaigns?
• Within what time frame must a conversion occur after viewing to count as a VTC?
• What does conversion tracking involve?
• In starting an App campaign, what is the recommended sequence of actions?
• Which factor helps tailor marketing objectives by aligning measurement and optimization strategy?
• Before building HTML5 ads, what should you consider uploading?
• Which threshold is described for counting a viewable impression?
• Which statement aligns with the localization and launch strategy described?
• Which benefit is associated with the statement 'Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users'?
• What does focusing on in-app actions imply about optimization and the cost target?
• What is machine learning?
• Which of the following is the benefit associated with the statement 'Machine learning processes massive amounts of data to deliver the most effective message to the right user at the right time' ?
• Which platform includes Google Analytics for Firebase as one of its products?
• When optimizing for install volume, what is the campaign's primary objective?
• Are image assets required to be landscape or square?
• Which bidding option corresponds to aiming for installs at a target cost-per-install (tCPI)?
• In Google App campaigns, how are VTCs reported relative to click-through conversions?
• Which organization produced the finding that machine learning can improve production capacity by up to 20%?
• Information on the Play listing page is used as creative assets in App campaigns.
• Which type of ad group is recommended to run continuously while exploring different themes with other ad groups?
• Which phase is characterized by churn management and/or cross-promo?
• In localization efforts, which two roles are recommended?
• Which statement about video assets and the network is true?
• Which action reflects game industry progression?
• In Google Ads, the default conversion window for in-app events is how many days?
• To quantify the value of in-app events, what term is assigned to each event?
• Assets can be added into Google Ads manually by advertisers or auto-generated from content within the app's Google Play and Apple App Store listings. Is this statement true?
• App file sizes correlate with higher install conversion rates. Which statement is correct?
• Which statement best describes the Firebase SDK's role in app campaigns?
• In the luxury travel scenario, why might the lookback window be extended to several months?
• Which statement best describes targeting for a campaign to maximize business goals?
• How many ad groups are required for each campaign?
• Codeless tracking with Google Play is described as which of the following?
• Which step asks you to select your currency and enter your budget?
• What is the general recommended lookback window to measure lifetime value?
• In the app growth stage, what is the initial optimization focus described?
• In the app launch stage, what should be the primary focus?
• Text assets appear in ads across Google Search, Play, YouTube, and on which type of sites and apps?
• Where can you find more detailed instructions on setting transaction-specific conversion values?
• What are the three steps to implement conversion tracking in apps?
• According to a 2018 McKinsey & Company report, which activities are hardest to automate?
• Who should you partner with to test, launch, and measure at scale?
• Which of the following is listed as an industry-specific event for education apps?
• Machine learning in App campaigns powers auto-generation of ads by using assets. What are assets?
• If you select the 'All users' focus, what is the typical bidding strategy outcome?
• According to App Annie, app downloads have grown by what percentage over the past two years?
• Assets are organized in ad groups around which factors?
• What role do app attribution partners play in Google Ads data?
• In the context of automation, which statement best describes the relative strengths of humans versus machines?
• How many signal combinations are available for Google App Campaigns?
• __ out of 4 users downloaded an app and then forgot it was on their phone.
• In an App campaign, what are ad assets?
• App engagement is defined as which of the following?
• Where do text assets appear?
• During campaign setup, which step involves setting location targeting?
• Step 1 in the process of value tracking mentions enabling value tracking in which context?
• Which is an industry-specific event for food delivery apps?
• What is an app attribution partner (AAP) in Google Ads?
• What is the most downloaded app type on Android and iOS?
• Shopping apps generate how many times higher conversion rates than mobile web?
• Why should you avoid adjusting shortly after setup?
• Ad groups are best described as:
• In the growth phase, which two objectives are emphasized?
• Which of the following describes deep linking in mobile advertising?
• Google Ads has a built-in tool, called __, which can help you determine an effective bid for your campaign.
• Ad assets are not used in combinations.
• The HTML5 ad is typically what type?
• Where should you monitor daily campaign budget in Google Ads Apps to see spend progress?
• Image ad group maximum images?
• What is the objective in the maturity phase?
• Who should you partner with for localization efforts?
• What are the two main components to a great overall app experience?
• Which feature helps you use metrics like installs, in-app actions, cost/install, and cost/in-app actions to assess campaign performance?
• What is the first step to start a new campaign in Google Ads?
• Which question addresses the potential business impact of a successful app?
• What is the benefit of having assets of all types and sizes in App campaigns?
• Which of the following is NOT a listed App Store listing element?
• What code is used to track in-app behavior for attribution and ROI?
• The Bid Guidance tool estimates how many installs or in-app actions you can drive with your bidding strategy.
• Which expertise is recommended in Step 3 to help launch and measure at scale?
• Which event is industry-specific for travel?
• What are the two steps to associate values with in-app events?
• Which activity involves testing, launching, and measuring to scale?
• What does the acronym AAP stand for in this context?
• Which benefit is associated with the statement 'The complexity of creative A/B testing and human bias disappear with an automated approach to campaign management'?
• How many HTML5 assets can an HTML5 ad group contain?
• What does tCPI stand for, and how does it guide bidding?
• Marketers focus on which two objectives when marketing apps?
• Before making bid changes, the automated campaign should accumulate at least how many conversions before changes are made?
• Which campaign goal did Nadia select when starting the example campaign?
• How many headlines can an ad group have and what's max length?
• What is the final step in the described best-practice sequence for App campaigns?
• Which statement best describes the relationship between assets and ad groups?
• Which statement best defines a View-Through Conversion (VTC) in Google App campaigns?
• What is the aspect ratio for landscape video?
• Are VTCs reported separately from click-through conversions?
• What is the third step in internationalizing your app?
• Before starting any app advertising, which option is NOT one of the three recommended ways to track data?
• Which of the following is one of the four steps to select campaign settings?
• If you're already running another campaign with tCPI or tCPA, what should you use as starting bid?
• A low-budget campaign may remain in which phase for extended time as it gathers conversions?
• Google App Campaigns are described as which of the following?
• Which two assets meet the recommended best practices?
• Step 1: Choose the right markets. Who should you partner with in Step 1?
• Where should you enable value tracking for Firebase SDK usage or with your app attribution partner?
• When can additional ad groups be created?
• Which statement describes the purpose of App pre-registration?
• What budgeting concept uses the target CPI to determine the daily budget?
• What landscape aspect ratio is used for image assets?
• According to App Annie, app store consumer spend is growing globally by what percent?
• What are the two types of text lines in App campaigns?
• Which statement about VTCs for Google App campaigns is true?
• Which statement describes selecting in-app actions as the focus?
• Which campaign subtype helps rediscover your app by engaging users?
• Which phase is focused on churn management and/or cross-promo?
• After setting a bid, what should you verify next?
• How many image assets can you upload to a campaign?
• Which action is recommended to help reach 100,000 app installs quickly?
• Which is an industry-specific event for retail apps?
• Which Google tool can help you research and prioritize potential international markets?
• Gmail uses machine learning to block spam. Approximately how many spam messages does Gmail block daily due to ML?
• Which item is NOT listed as an App Store listing element?
• In the app maturity stage, what is a primary goal?
• Over what fraction of consumers use mobile apps when shopping in-store?
• Which question is essential when determining how your app fits into your overall marketing strategy?
• Description lines: one to five with up to 90 characters.
• What is the expected outcome of tailoring an app to local culture and existing behavior?
• What is the effect of gathering as many valuable app events as possible?
• Which of the following is a valid aspect ratio for a portrait video?
• Which tool bridges the measurement gap between app and web?
• Which event is industry-specific for finance apps?
• What is the main difference between website tracking and app tracking?
• Where must video ads be hosted?
• By what percentage is user engagement higher when an app is downloaded from an ad vs organically?
• To achieve higher quality images, __ the dimensions of the ad placements (or use twice the number of pixels).
• Which of the following is not one of the three key steps to internationalizing your app?
• Which of the following best describes events in in-app analytics?
• What is the only required ad asset?
• Which of the following is NOT one of the three guideposts?
• Which metric indicates you should consider increasing the budget?
• Which practice is part of the text asset recipe for excellence?
• Ad creatives are created from what within an ad group?
• Which campaign subtype should Nadia select to focus on growing installs?
• With over 2 million apps available in the Google Play Store, __ plays a key role in helping users find an app.
• True or False: Automated App campaigns typically fluctuate around a target and should meet it over a period like 30 days.
• Which statement about image asset orientation is true?
• Which of the following is a valid aspect ratio for a landscape video?
• What percentage of their time do mobile device users spend in apps, according to eMarketer?
• Market Finder can help you do which of the following?
• Identify the three factors to consider when determining objectives for an upcoming marketing campaign.
• Which of the following is NOT a primary focus of the app engagement stage?
• Firebase integrates with app developer tools such as which of the following?
• Which of the following is a stated benefit of the Google Analytics for Firebase SDK?
• Which of the following is a valid aspect ratio for a square video?
• What is Google Analytics for Firebase SDK used for?
• In the launch phase, which two objectives are emphasized?
• According to Newzoo, how many smartphone users worldwide are expected by 2021?
• Why is it beneficial to have a diverse asset mix in App campaigns?
• Which conversion-window instruction supports learning by ML?
• Which metrics are used to assess if an App campaign is performing to expectations?
• Market Finder can help create an international market strategy based on data such as which of the following?
• What best describes HTML5 in this context?
• After setting bid and budget, two things ML needs: 'Data and Time to learn from that data'.
• Which statement about ramp-up and budget is true?
• In app analytics, events are best described as...
• What is the effect of increasing budget on ramp-up?
• In the text assets recipe for excellence, which practice is recommended?
• What safety measures are in place by default for app campaigns?
• What is the first step in internationalizing your app?
• Which of the following is NOT listed as a reason why VTCs matter?
• During the pre-launch phase, which objective is emphasized?
• Improve your app store listing by partnering with which role?
• What is the correct order of the three steps to internationalizing your app?
• VTCs are measured for all ad formats except which?
• Gathering plenty of data and keeping bid changes small — less than how many percent each time — should result in steadier campaign performance?
• For the 'Users likely to perform a specific in-app action' focus, what is a key characteristic and what must you do?
• Which of the following is a consideration when localizing an app?
• Which of the following is one of the three things to consider to localize an app?
• In machine learning, what does 'learning as they go' imply?
• What should be avoided on image assets to ensure proper placement across channels?
• Which of the following is NOT listed as one of the three things to consider to localize an app?
• Which is an industry-specific event for dating apps?
• Which statement best describes how machine learning can be used to filter email?
• Which of the following is not listed as an industry-specific event for entertainment apps?
• If daily cost hits budget cap, increasing budget will likely what?
• True or False: A 2018 MIT Sloan Management Review and Google study reported that 63% of organizations invest in machine learning and 85% of measurement leaders prioritize it.
• What orientations are supported for video assets?
• Which of the following is a challenge in cross-app and web measurement?
• What is the aspect ratio for square video?
• What is a primary objective of the app engagement stage?
• What is described as the most basic tracking solution?
• What tool should you use to validate HTML5 assets before uploading?
• In app campaign reporting, which metric deserves closer scrutiny?
• HTML5 ads may be paired with assets from which page?
• What is the maximum number of headlines and descriptions allowed in text assets?
• Which statement best describes best practices for bid changes in response to short-term trends?
• __% of app users churn within 3 months.
• True or false: If no video is uploaded, Google Ads may use assets from your app store listing to create a video ad.
• What is the benefit of asset variety in App campaigns for machine learning?
• For full coverage of video assets, what is the aspect ratio for portrait video?
• How many campaign subtype options are listed for the campaign setup?
• App discovery is best described as which activity?
• Data collection in Firebase is described as what, with privacy controls in one place?
• Which action is commonly tracked as a travel industry-specific event?
• According to a 2018 finding by the National Institute of Standards, machine learning can improve production capacity by up to what percent?
• Which tracking option is codeless and linked with Google Play?
• Which two roles should you partner with to localize an app?
• What are the two steps to give machine time to learn from data?
• Which step asks you to target all the languages that your app supports?
• For Android apps, Google Play data may also help identify localization opportunities.
• Which items are considered campaign-level settings?
• Top-performing video app ads often combine __ with app sound effects.
• A high-quality listing will encourage downloads by users from the App campaign.
• Which statistic demonstrates the impact of ads on app discovery rate?
• What term describes the specific events that matter most to a business?
• Which statement best describes Google App Campaigns?
• If the target CPA is $20, what is the minimum daily budget multiplier (times CPA)?
• Within install volume, which two user groups are available to target?
• Which statement is included in the HTML5 assets guidelines?
• What is the bid strategy for in-app actions and its objective?
• Which of the following is a valid HTML5 ad size?
• To ensure seamless data integration and access to the latest app measurement features in Google Ads, which partner type is recommended?
• How many guideposts are described on the app campaign journey?
• Where can you customize content exclusions for app campaigns?
• Which statement is part of the image assets recipe for excellence?
• What term describes customizing an app to match local culture and existing behavior to improve adoption?
• Which statement best describes App + Web properties?
• How many steps are described in finalizing bidding settings?
• Which of the following is an industry-specific event for education apps?
• What is the final step in finalizing bidding settings?
• In an App campaign, assets are combined automatically to create ads.
• Which question helps determine the app's role in the customer journey versus other channels?
• Guidepost 1 states that the most straightforward way to guide machine learning toward success is by setting an appropriate __ and __.
• Segmenting users into groups helps you do what?
• What are the key benefits of Google App Campaigns?
• According to a 2018 Google/Ipsos study, more than __ of smartphone users will immediately go to another company's site or mobile app if they don't get what they need.
• What is the maximum number of placements advertisers can exclude per account?
• Which statement about headlines is true?
• Which sizes are listed as accepted for HTML5 assets?
• A single static image is better to upload as a __ asset.
• What percent of digital sources are ads?
• Which event is industry-specific for gaming?
• What plays a key role in helping users find an app among the Google Play Store catalog?
• Which term completes the rule: avoid superimposing call-to-action buttons in images, especially those that aren't ___?
• How many sites and apps does the network reach for HTML5 ads?
• Which is an industry-specific event for health and fitness apps?
• According to a 2019 Google and Kantar Media study, App campaigns with more what drove higher downloads and opens?
• In Google Ads, the default conversion window for installs is how many days?
• Which of the following is an example of an industry-specific event for entertainment apps?
• What is the general goal of using machine learning in app campaigns?
• What is the fourth step in finalizing bidding settings?
• What is the purpose of training a system with junk email examples?
• What is the minimum daily budget multiplier when targeting CPA?
• Which of the following is NOT listed as an element in an App Store listing?
• How many unique user-completed conversion events over a 30-day period are recommended for a campaign to run well?