Google Ads Apps Certification Practice Exam

These questions are part of the practice quiz. Start practicing

• What is the only required ad asset?
• Which of the following is not listed as an industry-specific event for entertainment apps?
• Which statement best describes how machine learning can be used to filter email?
• Which organization produced the finding that machine learning can improve production capacity by up to 20%?
• What are the key benefits of Google App Campaigns?
• How many unique user-completed conversion events over a 30-day period are recommended for a campaign to run well?
• Which item is NOT listed as an App Store listing element?
• What is the bid strategy for in-app actions and its objective?
• To ensure placement across all channels, upload at least two __ images without any superimposed text or logo.
• Text assets in App campaigns are which two types?
• Who should you partner with to test, launch, and measure at scale?
• Information on the Play listing page is used as creative assets in App campaigns.
• There are two main ways to achieve creative excellence in App campaigns. Which option lists them correctly?
• Which statement best defines a View-Through Conversion (VTC) in Google App campaigns?
• Which store is noted as having over 2 million apps in which marketing helps users discover apps?
• What are the three steps to implement conversion tracking in apps?
• After setting a bid, what should you verify next?
• Which of the following is listed as an industry-specific event for education apps?
• During the pre-launch phase, which objective is emphasized?
• Which of the following is one of the three considerations for localizing an app?
• Google App Campaigns are described as which of the following?
• Image formats?
• Which tracking option is codeless and linked with Google Play?
• What role do app attribution partners play in Google Ads data?
• App discovery is best described as which activity?
• What best describes HTML5 in this context?
• Which of the following is a consideration when localizing an app?
• Which of the following describes deep linking in mobile advertising?
• Which of the following is NOT listed as an element in an App Store listing?
• Which statement best describes App + Web properties?
• Which of the following is a valid HTML5 ad size?
• Which metrics are used to assess if an App campaign is performing to expectations?
• Why should you avoid adjusting shortly after setup?
• How many campaign subtype options are listed for the campaign setup?
• Which step asks you to target all the languages that your app supports?
• Which of the following is not one of the three key steps to internationalizing your app?
• Which metric indicates you should consider increasing the budget?
• Which campaign subtype helps rediscover your app by engaging users?
• Which statement describes the scale of signal combinations for Google App Campaigns?
• If your target CPI is $2, what is the minimum multiplier for the daily budget (times CPI)?
• Which of the following is one of the four steps to select campaign settings?
• When can additional ad groups be created?
• In the luxury travel scenario, why might the lookback window be extended to several months?
• What is the final step in the described best-practice sequence for App campaigns?
• What safety measures are in place by default for app campaigns?
• What term describes the specific events that matter most to a business?
• Which of the following is the benefit associated with the statement 'Machine learning processes massive amounts of data to deliver the most effective message to the right user at the right time' ?
• How many headlines can an ad group have and what's max length?
• Which role is listed as a partner to improve your app?
• __ out of 4 users downloaded an app and then forgot it was on their phone.
• Which question helps determine the app's role in the customer journey versus other channels?
• Why is it beneficial to have a diverse asset mix in App campaigns?
• Is 'View-through conversions' a default reporting column in Google Ads?
• What is the fourth step in finalizing bidding settings?
• In the context of automation, which statement best describes the relative strengths of humans versus machines?
• Within what time frame must a conversion occur after viewing to count as a VTC?
• What does conversion tracking involve?
• What is Google Analytics for Firebase SDK used for?
• What is described as the most basic tracking solution?
• What is the first step to start a new campaign in Google Ads?
• Which of the following is NOT listed as one of the three things to consider to localize an app?
• In localization efforts, which two roles are recommended?
• What tool should you use to validate HTML5 assets before uploading?
• According to a 2019 Google and Kantar Media study, App campaigns with more what drove higher downloads and opens?
• After setting bid and budget, two things ML needs: 'Data and Time to learn from that data'.
• Which focus tends to yield higher install volume?
• Which type of ad group is recommended to run continuously while exploring different themes with other ad groups?
• In 2019, transactions via banking apps outnumbered in-person transactions by what ratio?
• What are the two types of text lines in App campaigns?
• Which benefit is associated with the statement 'Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users'?
• In the app launch stage, what should be the primary focus?
• Which statement about headlines is true?
• True or False: Automated App campaigns typically fluctuate around a target and should meet it over a period like 30 days.
• Before starting any app advertising, which option is NOT one of the three recommended ways to track data?
• Which sizes are listed as accepted for HTML5 assets?
• How to help the machine learn effectively?
• Which statement describes the purpose of App pre-registration?
• The average US adult spends almost how many hours each day using their smartphone?
• In an App campaign, what are ad assets?
• What is the purpose of training a system with junk email examples?
• With over 2 million apps available in the Google Play Store, __ plays a key role in helping users find an app.
• In Google Ads, the default conversion window for in-app events is how many days?
• HTML5 ads may be paired with assets from which page?
• What is the primary objective described for Google App Campaigns?
• For full coverage of video assets, what is the aspect ratio for portrait video?
• Which bidding option corresponds to aiming for installs at a target cost-per-install (tCPI)?
• What is the first step in internationalizing your app?
• What code is used to track in-app behavior for attribution and ROI?
• Data collection in Firebase is described as what, with privacy controls in one place?
• Which of the following is a step to identify lifetime value?
• Which event is commonly tracked as an industry-specific event for retail apps?
• According to a 2018 finding by the National Institute of Standards, machine learning can improve production capacity by up to what percent?
• Ad assets are not used in combinations.
• In the app maturity stage, what is a primary goal?
• If daily cost hits budget cap, increasing budget will likely what?
• Which statement best describes Google App Campaigns?
• What is the effect of gathering as many valuable app events as possible?
• What is the purpose of providing abundant data and time as a guidepost in the app campaign journey?
• App file sizes correlate with higher install conversion rates. Which statement is correct?
• A single static image is better to upload as a __ asset.
• How many signal combinations are available for Google App Campaigns?
• Which is an industry-specific event for food delivery apps?
• What percentage of their time do mobile device users spend in apps, according to eMarketer?
• Which feature helps you use metrics like installs, in-app actions, cost/install, and cost/in-app actions to assess campaign performance?
• Which tool bridges the measurement gap between app and web?
• Where must video ads be hosted?
• Which statement best describes the Firebase SDK's role in app campaigns?
• Which of the following is a valid aspect ratio for a landscape video?
• Which activity involves testing, launching, and measuring to scale?
• Which platform includes Google Analytics for Firebase as one of its products?
• Codeless tracking with Google Play is described as which of the following?
• According to a 2018 Google/Ipsos study, more than __ of smartphone users will immediately go to another company's site or mobile app if they don't get what they need.
• By what percentage is user engagement higher when an app is downloaded from an ad vs organically?
• Which action is commonly tracked as a travel industry-specific event?
• Which threshold is described for counting a viewable impression?
• Gmail uses machine learning to block spam. Approximately how many spam messages does Gmail block daily due to ML?
• When optimizing for install volume, what is the campaign's primary objective?
• What is the general goal of using machine learning in app campaigns?
• Which of the following best describes events in in-app analytics?
• Where do text assets appear?
• Shopping apps generate how many times higher conversion rates than mobile web?
• What is the main difference between website tracking and app tracking?
• Marketers focus on which two objectives when marketing apps?
• During campaign setup, which step involves setting location targeting?
• According to Newzoo, how many smartphone users worldwide are expected by 2021?
• In the text assets recipe for excellence, which practice is recommended?
• To ensure seamless data integration and access to the latest app measurement features in Google Ads, which partner type is recommended?
• Which of the following is an industry-specific event for education apps?
• Which statement best describes the relationship between assets and ad groups?
• Assets can be added into Google Ads manually by advertisers or auto-generated from content within the app's Google Play and Apple App Store listings. Is this statement true?
• Which is an industry-specific event for health and fitness apps?
• Market Finder can help you do which of the following?
• Which step asks you to select your currency and enter your budget?
• Which two assets meet the recommended best practices?
• Firebase integrates with app developer tools such as which of the following?
• Which conversion-window instruction supports learning by ML?
• According to App Annie, app downloads have grown by what percentage over the past two years?
• The Bid Guidance tool estimates how many installs or in-app actions you can drive with your bidding strategy.
• Step 1 in the process of value tracking mentions enabling value tracking in which context?
• Ad groups are best described as:
• What is the maximum number of placements advertisers can exclude per account?
• How many HTML5 assets can an HTML5 ad group contain?
• Are VTCs reported separately from click-through conversions?
• Which phase is characterized by churn management and/or cross-promo?
• To achieve higher quality images, __ the dimensions of the ad placements (or use twice the number of pixels).
• What are video assets?
• Which statement aligns with the localization and launch strategy described?
• Top-performing video app ads often combine __ with app sound effects.
• Which statement about video assets and the network is true?
• What percent of digital sources are ads?
• Before building HTML5 ads, what should you consider uploading?
• According to App Annie, app store consumer spend is growing globally by what percent?
• Which campaign subtype should Nadia select to focus on growing installs?
• How many image assets can you upload to a campaign?
• Which statement is part of the image assets recipe for excellence?
• Which Google tool can help you research and prioritize potential international markets?
• What orientations are supported for video assets?
• App engagement is defined as which of the following?
• If you select the 'All users' focus, what is the typical bidding strategy outcome?
• Which expertise is recommended in Step 3 to help launch and measure at scale?
• Which of the following is NOT a listed App Store listing element?
• What is the minimum daily budget multiplier when targeting CPA?
• Ad creatives are created from what within an ad group?
• Which statement describes selecting in-app actions as the focus?
• How many videos can a video ad group contain?
• True or false: If no video is uploaded, Google Ads may use assets from your app store listing to create a video ad.
• Which is an industry-specific event for dating apps?
• To quantify the value of in-app events, what term is assigned to each event?
• What are the two ways to count conversions discussed for app campaigns?
• What is the correct order of the three steps to internationalizing your app?
• Identify the three factors to consider when determining objectives for an upcoming marketing campaign.
• In the launch phase, which two objectives are emphasized?
• Which of the following is NOT a primary focus of the app engagement stage?
• What is the goal of tailoring for local culture?
• VTCs are measured for all ad formats except which?
• Google Ads has a built-in tool, called __, which can help you determine an effective bid for your campaign.
• What is the final step in finalizing bidding settings?
• What does the acronym AAP stand for in this context?
• Improve your app store listing by partnering with which role?
• What is an app attribution partner (AAP) in Google Ads?
• What landscape aspect ratio is used for image assets?
• If the target CPA is $20, what is the minimum daily budget multiplier (times CPA)?
• In Google Ads, the default conversion window for installs is how many days?
• What are the two main components to a great overall app experience?
• Which items are considered campaign-level settings?
• What is App + Web properties in Google Analytics?
• In app campaign reporting, which metric deserves closer scrutiny?
• What does focusing on in-app actions imply about optimization and the cost target?
• What is the general recommended lookback window to measure lifetime value?
• A high-quality listing will encourage downloads by users from the App campaign.
• In the growth phase, which two objectives are emphasized?
• Which statement about VTCs for Google App campaigns is true?
• Which of the following is NOT listed as a reason why VTCs matter?
• What is the aspect ratio for landscape video?
• Which question is essential when determining how your app fits into your overall marketing strategy?
• In Google App campaigns, how are VTCs reported relative to click-through conversions?
• Which of the following is one of the three things to consider to localize an app?
• Before making bid changes, the automated campaign should accumulate at least how many conversions before changes are made?
• In the app growth stage, what is the initial optimization focus described?
• What is the benefit of asset variety in App campaigns for machine learning?
• Which practice is part of the text asset recipe for excellence?
• Where can you customize content exclusions for app campaigns?
• In app analytics, events are best described as...
• Which event is industry-specific for finance apps?
• Which of the following is NOT one of the three guideposts?
• Which event is industry-specific for travel?
• Which of the following is a valid aspect ratio for a square video?
• Where should you monitor daily campaign budget in Google Ads Apps to see spend progress?
• Text assets appear in ads across Google Search, Play, YouTube, and on which type of sites and apps?
• What is the maximum number of headlines and descriptions allowed in text assets?
• Which of the following is a stated benefit of the Google Analytics for Firebase SDK?
• According to a 2018 McKinsey & Company report, which activities are hardest to automate?
• Which is the first guidepost on the app campaign journey?
• How many ad groups are required for each campaign?
• Which of the following is a valid aspect ratio for a portrait video?
• A low-budget campaign may remain in which phase for extended time as it gathers conversions?
• Where can you find more detailed instructions on setting transaction-specific conversion values?
• Maximum image size?
• Gathering plenty of data and keeping bid changes small — less than how many percent each time — should result in steadier campaign performance?
• There are three key steps to internationalizing your app. Step 2 is:
• What is the most downloaded app type on Android and iOS?
• What is the effect of increasing budget on ramp-up?
• Which is an industry-specific event for retail apps?
• What is the aspect ratio for square video?
• Step 1: Choose the right markets. Who should you partner with in Step 1?
• Which factor helps tailor marketing objectives by aligning measurement and optimization strategy?
• Market Finder can help create an international market strategy based on data such as which of the following?
• Which option is a recommended practice for improving your app store listing?
• What is a primary objective of the app engagement stage?
• The HTML5 ad is typically what type?
• Which action reflects game industry progression?
• True or False: A 2018 MIT Sloan Management Review and Google study reported that 63% of organizations invest in machine learning and 85% of measurement leaders prioritize it.
• Which term completes the rule: avoid superimposing call-to-action buttons in images, especially those that aren't ___?
• What is the expected outcome of tailoring an app to local culture and existing behavior?
• If you're already running another campaign with tCPI or tCPA, what should you use as starting bid?
• Which statement about ramp-up and budget is true?
• Where should you enable value tracking for Firebase SDK usage or with your app attribution partner?
• What is the third step in internationalizing your app?
• Image ad group maximum images?
• What is the objective in the maturity phase?
• Over what fraction of consumers use mobile apps when shopping in-store?
• Which campaign goal did Nadia select when starting the example campaign?
• True or False: Targeting locations more granularly than country-level is recommended.
• What are the two steps to give machine time to learn from data?
• In an App campaign, assets are combined automatically to create ads.
• Guidepost 1 states that the most straightforward way to guide machine learning toward success is by setting an appropriate __ and __.
• What plays a key role in helping users find an app among the Google Play Store catalog?
• What should be avoided on image assets to ensure proper placement across channels?
• In starting an App campaign, what is the recommended sequence of actions?
• What term describes customizing an app to match local culture and existing behavior to improve adoption?
• Which benefit is associated with the statement 'The complexity of creative A/B testing and human bias disappear with an automated approach to campaign management'?
• Machine learning in App campaigns powers auto-generation of ads by using assets. What are assets?
• Description lines are __ text.
• What does tCPI stand for, and how does it guide bidding?
• What is the benefit of having assets of all types and sizes in App campaigns?
• Are image assets required to be landscape or square?
• Which statement best describes targeting for a campaign to maximize business goals?
• For Android apps, Google Play data may also help identify localization opportunities.
• Which two roles should you partner with to localize an app?
• In machine learning, what does 'learning as they go' imply?
• What are the two steps to associate values with in-app events?
• Assets are organized in ad groups around which factors?
• What budgeting concept uses the target CPI to determine the daily budget?
• Which action is recommended to help reach 100,000 app installs quickly?
• Which phase is focused on churn management and/or cross-promo?
• Which event is industry-specific for gaming?
• How many sites and apps does the network reach for HTML5 ads?
• How many steps are described in finalizing bidding settings?
• Within install volume, which two user groups are available to target?
• Which statement best describes best practices for bid changes in response to short-term trends?
• Which of the following is a challenge in cross-app and web measurement?
• For the 'Users likely to perform a specific in-app action' focus, what is a key characteristic and what must you do?
• Description lines: one to five with up to 90 characters.
• Which question addresses the potential business impact of a successful app?
• Which statement is included in the HTML5 assets guidelines?
• __% of app users churn within 3 months.
• Which of the following is an example of an industry-specific event for entertainment apps?
• Which action best accompanies localization to improve adoption?
• Which statement about image asset orientation is true?
• Who should you partner with for localization efforts?
• What is machine learning?
• Which statistic demonstrates the impact of ads on app discovery rate?
• How many guideposts are described on the app campaign journey?
• Segmenting users into groups helps you do what?