Which type of ad group is recommended to run continuously while exploring different themes with other ad groups?

Which type of ad group is recommended to run continuously while exploring different themes with other ad groups?

• A. Test
• B. Draft
• C. Evergreen
• D. Paused

Answer: (C)

Long-term, continuously active ad groups provide a stable baseline for ongoing themes while you experiment with others. Evergreen ad groups are designed to stay live over time, consistently serving ads and collecting data, which lets you optimize based on a steady stream of impressions, clicks, and conversions. This makes them ideal for maintaining core topics or themes as you explore different ideas in separate ad groups. Draft or test ad groups, by contrast, are meant for preparing or validating changes before they run as part of the active campaign, so they aren’t typically kept as ongoing, continuous elements. Paused ad groups aren’t serving ads at all, so they can’t support ongoing exploration.

Long-term, continuously active ad groups provide a stable baseline for ongoing themes while you experiment with others. Evergreen ad groups are designed to stay live over time, consistently serving ads and collecting data, which lets you optimize based on a steady stream of impressions, clicks, and conversions. This makes them ideal for maintaining core topics or themes as you explore different ideas in separate ad groups.

Draft or test ad groups, by contrast, are meant for preparing or validating changes before they run as part of the active campaign, so they aren’t typically kept as ongoing, continuous elements. Paused ad groups aren’t serving ads at all, so they can’t support ongoing exploration.