Which statistic demonstrates the impact of ads on app discovery rate?

Which statistic demonstrates the impact of ads on app discovery rate?

• A. 40% higher
• B. 54% higher
• C. 75% higher
• D. 5% higher

Answer: (B)

Ads can boost how often users discover your app, and the number shown reflects the uplift in discovery when campaigns run. A 54% higher discovery rate means that exposing people to ads increases the likelihood they discover the app by more than half compared with not running ads. This is a realistic, meaningful improvement—strong enough to show impact, but not so extreme that it would be improbable in typical campaigns. A smaller 5% uplift would be barely noticeable and could be within normal variation, so it wouldn’t clearly demonstrate a true ads-driven effect. A 40% uplift is plausible but less representative of the common impact seen across many apps, and a 75% uplift, while possible in exceptional cases, is less likely to reflect typical performance.

Ads can boost how often users discover your app, and the number shown reflects the uplift in discovery when campaigns run. A 54% higher discovery rate means that exposing people to ads increases the likelihood they discover the app by more than half compared with not running ads. This is a realistic, meaningful improvement—strong enough to show impact, but not so extreme that it would be improbable in typical campaigns.

A smaller 5% uplift would be barely noticeable and could be within normal variation, so it wouldn’t clearly demonstrate a true ads-driven effect. A 40% uplift is plausible but less representative of the common impact seen across many apps, and a 75% uplift, while possible in exceptional cases, is less likely to reflect typical performance.