Which focus tends to yield higher install volume?

Which focus tends to yield higher install volume?

• A. All users
• B. Users likely to perform a specific in-app action
• C. Both yield equal volume
• D. Neither

Answer: (A)

Expanding reach tends to increase install volume. Targeting all users exposes your ads to a much larger pool, creating more impressions and potential installs within your budget. Focusing only on users likely to perform a specific in-app action narrows the audience, which typically reduces total installs even if it improves efficiency or action quality. So, for higher install volume, a broad focus on all users is the better approach.

Expanding reach tends to increase install volume. Targeting all users exposes your ads to a much larger pool, creating more impressions and potential installs within your budget. Focusing only on users likely to perform a specific in-app action narrows the audience, which typically reduces total installs even if it improves efficiency or action quality. So, for higher install volume, a broad focus on all users is the better approach.