Where should you enable value tracking for Firebase SDK usage or with your app attribution partner?

Where should you enable value tracking for Firebase SDK usage or with your app attribution partner?

• A. Google Analytics
• B. Google Ads
• C. Firebase Console
• D. App Attribution

Answer: (A)

Value tracking is configured where you measure the monetary value of events, and Google Analytics is the place that collects and exposes those values for your app. By attaching a value to relevant events in your Firebase/GA4 analytics, you define how much each action is worth and specify the currency. Once this value data lives in Analytics, you can link Analytics to Google Ads to import conversions with their values, enabling value-based bidding and more precise optimization. The Firebase Console handles the app’s Firebase services, but the measurement and sharing of conversion value with ads and attribution partners happens through Google Analytics.

Value tracking is configured where you measure the monetary value of events, and Google Analytics is the place that collects and exposes those values for your app. By attaching a value to relevant events in your Firebase/GA4 analytics, you define how much each action is worth and specify the currency. Once this value data lives in Analytics, you can link Analytics to Google Ads to import conversions with their values, enabling value-based bidding and more precise optimization. The Firebase Console handles the app’s Firebase services, but the measurement and sharing of conversion value with ads and attribution partners happens through Google Analytics.