Where can you customize content exclusions for app campaigns?

Where can you customize content exclusions for app campaigns?

• A. Billing settings
• B. Ad delivery insights
• C. Conversion goals
• D. Content exclusions page in campaign settings

Answer: (D)

Content exclusions for app campaigns are a brand-safety control that lets you specify which content categories you don’t want your ads to appear next to. You customize these exclusions on the Content exclusions page within the campaign settings, because this page is dedicated to controlling where ads can show and which content is acceptable for your campaign. Billing settings handle payments, ad delivery insights show performance data about where ads deliver, and conversion goals focus on optimizing for actions like app installs. None of these govern which content your ads are allowed to appear beside, which is why the Content exclusions page in campaign settings is the correct place.

Content exclusions for app campaigns are a brand-safety control that lets you specify which content categories you don’t want your ads to appear next to. You customize these exclusions on the Content exclusions page within the campaign settings, because this page is dedicated to controlling where ads can show and which content is acceptable for your campaign.

Billing settings handle payments, ad delivery insights show performance data about where ads deliver, and conversion goals focus on optimizing for actions like app installs. None of these govern which content your ads are allowed to appear beside, which is why the Content exclusions page in campaign settings is the correct place.