What should be avoided on image assets to ensure proper placement across channels?

What should be avoided on image assets to ensure proper placement across channels?

• A. Including a CTA button
• B. Using high-res images
• C. Superimposing text or logos
• D. Using landscape orientation

Answer: (C)

When preparing image assets for across-channel placements, avoid embedding text or logos directly on the image. Different platforms crop, resize, or reflow images in unpredictable ways, which can trim or obscure text and logos. If essential branding or a callout is inside the image, it may become unreadable or misrepresented on some screens or placements, hurting recognition and click-through. The safer approach is to rely on clean imagery and use platform-supported overlays or separate ad copy for messages and branding, ensuring anything critical stays within safe zones and remains legible across all placements. The other options are generally fine: high-resolution images preserve quality, landscape orientation matches many formats, and a CTA can be included in a way that remains visible if designed with cross-channel constraints in mind.

When preparing image assets for across-channel placements, avoid embedding text or logos directly on the image. Different platforms crop, resize, or reflow images in unpredictable ways, which can trim or obscure text and logos. If essential branding or a callout is inside the image, it may become unreadable or misrepresented on some screens or placements, hurting recognition and click-through. The safer approach is to rely on clean imagery and use platform-supported overlays or separate ad copy for messages and branding, ensuring anything critical stays within safe zones and remains legible across all placements. The other options are generally fine: high-resolution images preserve quality, landscape orientation matches many formats, and a CTA can be included in a way that remains visible if designed with cross-channel constraints in mind.