What is the only required ad asset?

What is the only required ad asset?

• A. Image
• B. Text
• C. HTML5
• D. Video

Answer: (B)

Text is the only required ad asset because the ad must have a primary message to convey what the app is, its benefits, and the action you want users to take. In Google Ads app campaigns, the system uses your text as the essential signal and then combines other assets to create engaging ads. Images, HTML5, and video are optional media assets that can improve performance, but they aren’t required to run the campaign. Providing solid text gives the campaign a clear, informative foundation, while media assets can be added to enhance visibility and appeal.

Text is the only required ad asset because the ad must have a primary message to convey what the app is, its benefits, and the action you want users to take. In Google Ads app campaigns, the system uses your text as the essential signal and then combines other assets to create engaging ads. Images, HTML5, and video are optional media assets that can improve performance, but they aren’t required to run the campaign. Providing solid text gives the campaign a clear, informative foundation, while media assets can be added to enhance visibility and appeal.