What is the bid strategy for in-app actions and its objective?

What is the bid strategy for in-app actions and its objective?

• A. Target cost-per-install (tCPI)
• B. Target cost-per-action (tCPA)
• C. Cost per click (CPC)
• D. Return on ad spend (ROAS)

Answer: (A)

When the goal is to drive actions inside your app, you want a bidding setup that optimizes for the action itself rather than just getting people to install. The bid strategy designed for this is Target cost-per-action (tCPA). It lets you set a target cost for each in-app action (such as a purchase, sign-up, or level completed), and the system aims to generate as many of these actions as possible while keeping the average cost per action around your target. This aligns spend with the actual in-app outcomes you care about. Target cost-per-install would focus on getting installs at a set cost, which doesn’t guarantee those users will perform the desired actions inside the app. Other options like cost per click or return on ad spend serve different objectives (clicks or revenue) and don’t optimize specifically for in-app actions.

When the goal is to drive actions inside your app, you want a bidding setup that optimizes for the action itself rather than just getting people to install. The bid strategy designed for this is Target cost-per-action (tCPA). It lets you set a target cost for each in-app action (such as a purchase, sign-up, or level completed), and the system aims to generate as many of these actions as possible while keeping the average cost per action around your target. This aligns spend with the actual in-app outcomes you care about.

Target cost-per-install would focus on getting installs at a set cost, which doesn’t guarantee those users will perform the desired actions inside the app. Other options like cost per click or return on ad spend serve different objectives (clicks or revenue) and don’t optimize specifically for in-app actions.