What does the acronym AAP stand for in this context?

What does the acronym AAP stand for in this context?

• A. Automated Advertising Protocol
• B. App Attribution Partner (AAP)
• C. Analytics Access Point
• D. Ad Attribution Processor

Answer: (B)

AAP in this Google Ads Apps context stands for App Attribution Partner. This is the official term for the program that connects third‑party attribution providers with Google Ads so installs and in‑app events can be attributed to specific ad campaigns. By joining as an App Attribution Partner, providers can receive postback data from Google Ads, helping you measure which ads and campaigns drive installs and valuable in‑app actions, and then use that data to optimize bidding and creative decisions. The other options don’t reflect the real term used for the attribution ecosystem in Google Ads, so they don’t describe how app attribution data is integrated and reported.

AAP in this Google Ads Apps context stands for App Attribution Partner. This is the official term for the program that connects third‑party attribution providers with Google Ads so installs and in‑app events can be attributed to specific ad campaigns. By joining as an App Attribution Partner, providers can receive postback data from Google Ads, helping you measure which ads and campaigns drive installs and valuable in‑app actions, and then use that data to optimize bidding and creative decisions. The other options don’t reflect the real term used for the attribution ecosystem in Google Ads, so they don’t describe how app attribution data is integrated and reported.