What does tCPI stand for, and how does it guide bidding?

What does tCPI stand for, and how does it guide bidding?

• A. Target cost-per-install; uses past auction data to predict install likelihood and adjust bids.
• B. Target cost-per-action; predicts in-app events.
• C. Total cost per impression
• D. Time-based cost per install

Answer: (A)

tCPI stands for Target Cost Per Install. This bidding approach for app campaigns aims to get more installs while keeping the average cost per install at or below your specified target. It uses Google's machine learning models trained on past auction data to estimate how likely an impression will lead to an install. Based on that predicted likelihood and your target CPI, the system automatically adjusts bids in real time—bidding higher for users or moments more likely to result in an install within the cost target, and lower for less likely cases. The goal is to optimize for installs at the set cost, rather than focusing on other metrics like in-app actions or impressions.

tCPI stands for Target Cost Per Install. This bidding approach for app campaigns aims to get more installs while keeping the average cost per install at or below your specified target. It uses Google's machine learning models trained on past auction data to estimate how likely an impression will lead to an install. Based on that predicted likelihood and your target CPI, the system automatically adjusts bids in real time—bidding higher for users or moments more likely to result in an install within the cost target, and lower for less likely cases. The goal is to optimize for installs at the set cost, rather than focusing on other metrics like in-app actions or impressions.