What budgeting concept uses the target CPI to determine the daily budget?

What budgeting concept uses the target CPI to determine the daily budget?

• A. Daily budget multiplier
• B. Ad placements
• C. Bidding strategy
• D. Number of ads

Answer: (A)

When you set up app campaigns with target CPI bidding, the daily budget is derived by tying spend to the cost you’re willing to pay per install. You estimate how many installs you want each day and multiply that by your target CPI. The result is the daily budget you need to support that install volume while aiming to hit the CPI goal. For example, if you want 50 installs per day and your target CPI is $2, the daily budget would be $100. This approach ensures your spend aligns with both the desired install quantity and the cost per install, rather than focusing on where ads appear, how you bid in general, or how many ads you run.

When you set up app campaigns with target CPI bidding, the daily budget is derived by tying spend to the cost you’re willing to pay per install. You estimate how many installs you want each day and multiply that by your target CPI. The result is the daily budget you need to support that install volume while aiming to hit the CPI goal. For example, if you want 50 installs per day and your target CPI is $2, the daily budget would be $100. This approach ensures your spend aligns with both the desired install quantity and the cost per install, rather than focusing on where ads appear, how you bid in general, or how many ads you run.