What are the two types of text lines in App campaigns?

What are the two types of text lines in App campaigns?

• A. Headers and descriptions
• B. Titles and captions
• C. Headlines and description lines
• D. Taglines and slogans

Answer: (C)

App campaigns use two types of text assets to craft ad copy: headlines and description lines. Headlines are the short phrases that grab attention, while description lines provide more detail about the app’s features or benefits. Google then mixes headlines with description lines to create multiple ad variations across placements. The other options use terms not used in this campaign type, so they don’t match how App campaigns categorize ad text.

App campaigns use two types of text assets to craft ad copy: headlines and description lines. Headlines are the short phrases that grab attention, while description lines provide more detail about the app’s features or benefits. Google then mixes headlines with description lines to create multiple ad variations across placements. The other options use terms not used in this campaign type, so they don’t match how App campaigns categorize ad text.