What are the two steps to associate values with in-app events?

What are the two steps to associate values with in-app events?

• A. Enable value tracking in Google Analytics for Firebase SDK or with your app attribution partner (AAP); Import the associated in-app events into Google Ads.
• B. Link Google Ads to Analytics; Import events into Ads.
• C. Enable ad rotation; then adjust bid strategy.
• D. Disable value tracking; then export events.

Answer: (A)

To associate values with in-app events, you first enable value tracking where the events are generated—either in the Firebase Analytics/GA4 SDK or through your app attribution partner. This setup lets each event carry a monetary value (revenue, dollars, or other worth) that Google Ads can use for reporting and bidding. The second step is to import those valued events into Google Ads so they appear as conversions with their assigned values. Merely linking Google Ads to Analytics isn’t enough—you need to enable value tracking on the source and then bring the events into Ads to leverage their values for optimization.

To associate values with in-app events, you first enable value tracking where the events are generated—either in the Firebase Analytics/GA4 SDK or through your app attribution partner. This setup lets each event carry a monetary value (revenue, dollars, or other worth) that Google Ads can use for reporting and bidding.

The second step is to import those valued events into Google Ads so they appear as conversions with their assigned values. Merely linking Google Ads to Analytics isn’t enough—you need to enable value tracking on the source and then bring the events into Ads to leverage their values for optimization.