VTCs are measured for all ad formats except which?

VTCs are measured for all ad formats except which?

• A. Search
• B. Display
• C. Video
• D. App Campaigns

Answer: (A)

View-through conversions track conversions that occur after a user sees an ad but doesn’t click it. This attribution works well for formats where impressions can influence later actions, like Display, Video, and App campaigns, because the ad impression is part of the user’s exposure before they convert. For Search campaigns, conversions are typically attributed to a click on the ad, not merely to a prior impression. In other words, a Search ad’s impact is measured primarily through click-based conversions, so view-through conversions aren’t supported for Search. So, the ad format that isn’t measured for view-through conversions is Search.

View-through conversions track conversions that occur after a user sees an ad but doesn’t click it. This attribution works well for formats where impressions can influence later actions, like Display, Video, and App campaigns, because the ad impression is part of the user’s exposure before they convert.

For Search campaigns, conversions are typically attributed to a click on the ad, not merely to a prior impression. In other words, a Search ad’s impact is measured primarily through click-based conversions, so view-through conversions aren’t supported for Search.

So, the ad format that isn’t measured for view-through conversions is Search.