True or False: Targeting locations more granularly than country-level is recommended.

True or False: Targeting locations more granularly than country-level is recommended.

• A. True
• B. False
• C. Not specified
• D. Not applicable

Answer: (B)

Starting broad with location targeting helps the system learn where your ads perform best by gathering enough impressions and conversions across a wider audience. Targeting more granular locations, like city or radius, right from the start can limit reach, reduce data for optimization, and slow down learning, which often leads to higher costs and less reliable results. You generally refine location targeting later based on performance data, tightening only the areas that actually drive conversions or align with your service area. If you have a truly local business with a defined service area, narrowing to a specific city or radius can be appropriate, but it isn’t a universal recommendation for all campaigns. So this statement is not generally recommended.

Starting broad with location targeting helps the system learn where your ads perform best by gathering enough impressions and conversions across a wider audience. Targeting more granular locations, like city or radius, right from the start can limit reach, reduce data for optimization, and slow down learning, which often leads to higher costs and less reliable results. You generally refine location targeting later based on performance data, tightening only the areas that actually drive conversions or align with your service area. If you have a truly local business with a defined service area, narrowing to a specific city or radius can be appropriate, but it isn’t a universal recommendation for all campaigns. So this statement is not generally recommended.