To quantify the value of in-app events, what term is assigned to each event?

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Multiple Choice

To quantify the value of in-app events, what term is assigned to each event?

Explanation:
Value is the term used to quantify how important an in-app event is. In app campaigns, you assign a numeric value to each event to reflect its worth to your business. The bidding and optimization systems use these values to favor higher-value actions, helping improve outcomes like ROAS. Revenue and Weight aren’t the standard labels for this metric, and Score isn’t used for labeling in-app events.

Value is the term used to quantify how important an in-app event is. In app campaigns, you assign a numeric value to each event to reflect its worth to your business. The bidding and optimization systems use these values to favor higher-value actions, helping improve outcomes like ROAS. Revenue and Weight aren’t the standard labels for this metric, and Score isn’t used for labeling in-app events.

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