__% of app users churn within 3 months.

__% of app users churn within 3 months.

• A. 60%
• B. 40%
• C. 20%
• D. 80%

Answer: (D)

Churn rate is the share of users who stop using the app within a defined period. For a three-month window, 80% churn means only 20% of users remain active after three months, which reflects a very high early drop-off—something exams often use to test understanding of churn versus retention. The other figures would indicate much higher retention after three months, which doesn’t fit the idea of a large churn within that short window. So 80% is the best fit for describing the proportion of users who churn within three months.

Churn rate is the share of users who stop using the app within a defined period. For a three-month window, 80% churn means only 20% of users remain active after three months, which reflects a very high early drop-off—something exams often use to test understanding of churn versus retention. The other figures would indicate much higher retention after three months, which doesn’t fit the idea of a large churn within that short window. So 80% is the best fit for describing the proportion of users who churn within three months.