Is 'View-through conversions' a default reporting column in Google Ads?

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Study for the Google Ads Apps Certification Exam. Use interactive quizzes and detailed explanations to master Google Ads skills. Prepare to become certified!

Multiple Choice

Is 'View-through conversions' a default reporting column in Google Ads?

Explanation:
View-through conversions measure conversions that happen after a user sees an ad but does not click it. This metric isn’t part of the default, out-of-the-box reporting in Google Ads, which centers on clicks, impressions, and click-based conversions. To see view-through conversions, you must add that metric to your report by customizing the columns. So, it isn’t a default reporting column.

View-through conversions measure conversions that happen after a user sees an ad but does not click it. This metric isn’t part of the default, out-of-the-box reporting in Google Ads, which centers on clicks, impressions, and click-based conversions. To see view-through conversions, you must add that metric to your report by customizing the columns. So, it isn’t a default reporting column.

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