Information on the Play listing page is used as creative assets in App campaigns.

Information on the Play listing page is used as creative assets in App campaigns.

• A. Information on the Play listing page is used as creative assets in App campaigns
• B. In-app purchases are used as assets
• C. User reviews are used as assets
• D. The app's code is used as assets

Answer: (A)

App campaigns are built to automate ad creation by using assets already displayed in your Play listing. The information and visuals on the Play store page—like the app name, short and long descriptions, feature graphics, and screenshots—are pulled in and repurposed as creative assets for your ads. This lets Google quickly generate and optimize ads without you uploading a large set of new creatives. That’s why information on the Play listing page is used as creative assets in App campaigns. In-app purchases, the app’s code, or user reviews aren’t used as the primary assets to generate those creatives.

App campaigns are built to automate ad creation by using assets already displayed in your Play listing. The information and visuals on the Play store page—like the app name, short and long descriptions, feature graphics, and screenshots—are pulled in and repurposed as creative assets for your ads. This lets Google quickly generate and optimize ads without you uploading a large set of new creatives. That’s why information on the Play listing page is used as creative assets in App campaigns. In-app purchases, the app’s code, or user reviews aren’t used as the primary assets to generate those creatives.