In the launch phase, which two objectives are emphasized?

In the launch phase, which two objectives are emphasized?

• A. User volume and monetization/ROI
• B. Retention and cross-promo
• C. Engagement and growth
• D. Brand awareness and app store optimization

Answer: (A)

In the launch phase, the emphasis is on getting a large number of new users quickly while proving the monetization model works. This combo—driving user volume and demonstrating ROI or monetization viability—lets you validate the value proposition early and gather enough data to optimize pricing, in-app purchases, ads, or other revenue streams. Once you have a solid user base and proven monetization, you can shift focus toward retention, engagement, and scalable growth. Brand awareness and app store optimization help with discovering the app, but they’re not the two core goals you prioritize for launching.

In the launch phase, the emphasis is on getting a large number of new users quickly while proving the monetization model works. This combo—driving user volume and demonstrating ROI or monetization viability—lets you validate the value proposition early and gather enough data to optimize pricing, in-app purchases, ads, or other revenue streams. Once you have a solid user base and proven monetization, you can shift focus toward retention, engagement, and scalable growth. Brand awareness and app store optimization help with discovering the app, but they’re not the two core goals you prioritize for launching.