In Google App campaigns, how are VTCs reported relative to click-through conversions?

In Google App campaigns, how are VTCs reported relative to click-through conversions?

• A. VTCs are reported separately from click-through conversions
• B. VTCs are counted within click-through conversions
• C. VTCs replace click-through conversions
• D. VTCs are not reported at all

Answer: (A)

VTCs are reported separately from click-through conversions. This reflects that view-through conversions happen when a user sees an ad and later converts without clicking, which is a different attribution path from click-through conversions. Reporting them separately helps you understand the impact of ad views (impressions) in addition to the impact of ad clicks, and avoids double counting. In reports you’ll see both metrics so you can evaluate the full influence of your app campaigns: view-through conversions track post-impression actions, while click-through conversions track actions after clicks.

VTCs are reported separately from click-through conversions. This reflects that view-through conversions happen when a user sees an ad and later converts without clicking, which is a different attribution path from click-through conversions. Reporting them separately helps you understand the impact of ad views (impressions) in addition to the impact of ad clicks, and avoids double counting. In reports you’ll see both metrics so you can evaluate the full influence of your app campaigns: view-through conversions track post-impression actions, while click-through conversions track actions after clicks.