In Google Ads, the default conversion window for installs is how many days?

In Google Ads, the default conversion window for installs is how many days?

• A. 7 days
• B. 14 days
• C. 60 days
• D. 30 days

Answer: (D)

Conversion window is the period after a click during which a conversion can be credited to that click. For app installs in Google Ads, the default window is 30 days, so an install that happens within 30 days of the ad interaction will be attributed to that click. If the install occurs after the 30-day window, it won’t be counted toward that specific click’s conversions. You can adjust this window in the conversion action settings, with common options including 7, 14, 30, or 60 days. The 30-day default reflects a typical timeframe users take to decide and complete an install.

Conversion window is the period after a click during which a conversion can be credited to that click. For app installs in Google Ads, the default window is 30 days, so an install that happens within 30 days of the ad interaction will be attributed to that click. If the install occurs after the 30-day window, it won’t be counted toward that specific click’s conversions. You can adjust this window in the conversion action settings, with common options including 7, 14, 30, or 60 days. The 30-day default reflects a typical timeframe users take to decide and complete an install.