If you're already running another campaign with tCPI or tCPA, what should you use as starting bid?

If you're already running another campaign with tCPI or tCPA, what should you use as starting bid?

• A. Use those as starting bid
• B. Use a random bid
• C. Use the maximum budget
• D. Use the average industry bid

Answer: (A)

When you’re using a target CPA or target CPI bidding setup, start with the bid you’re already using in your existing campaigns. This gives the new campaign a solid, evidence-based baseline because these strategies optimize toward a specific cost per action or install. Using your proven bid helps the learning process get off to a good start, keeps initial costs in line with what you’ve already achieved, and lets the algorithm refine from a realistic starting point. A random bid, a maximum budget, or an industry-average bid don’t reflect your actual app’s performance or the value of your conversions. A random bid can waste spend, a maximum budget is a spend cap rather than a bidding baseline, and an industry average may not match your app’s conversion rate, audience, or competitive landscape. Starting from your established tCPA/tCPI bid ensures alignment with your goals and data, improving the chances of stable, efficient performance as the system optimizes.

When you’re using a target CPA or target CPI bidding setup, start with the bid you’re already using in your existing campaigns. This gives the new campaign a solid, evidence-based baseline because these strategies optimize toward a specific cost per action or install. Using your proven bid helps the learning process get off to a good start, keeps initial costs in line with what you’ve already achieved, and lets the algorithm refine from a realistic starting point.

A random bid, a maximum budget, or an industry-average bid don’t reflect your actual app’s performance or the value of your conversions. A random bid can waste spend, a maximum budget is a spend cap rather than a bidding baseline, and an industry average may not match your app’s conversion rate, audience, or competitive landscape. Starting from your established tCPA/tCPI bid ensures alignment with your goals and data, improving the chances of stable, efficient performance as the system optimizes.