If you select the 'All users' focus, what is the typical bidding strategy outcome?

If you select the 'All users' focus, what is the typical bidding strategy outcome?

• A. It optimizes for maximum clicks
• B. It prioritizes impressions over installs
• C. It optimizes toward a target cost-per-action (tCPA)
• D. It optimizes toward a target cost-per-install (tCPI)

Answer: (D)

All users focus drives the campaign to acquire as many new installs as possible across a broad audience, so the automated bidding is geared toward delivering installs at a controlled cost. This means the system tends to optimize toward a target cost per install (tCPI), balancing volume with keeping the cost per install around your chosen target. It’s not about maximizing clicks or impressions, and post-install actions would require a CPA-based objective for in-app events rather than the install-focused approach of All users. So the typical outcome is bidding toward a target cost-per-install.

All users focus drives the campaign to acquire as many new installs as possible across a broad audience, so the automated bidding is geared toward delivering installs at a controlled cost. This means the system tends to optimize toward a target cost per install (tCPI), balancing volume with keeping the cost per install around your chosen target. It’s not about maximizing clicks or impressions, and post-install actions would require a CPA-based objective for in-app events rather than the install-focused approach of All users. So the typical outcome is bidding toward a target cost-per-install.