How many guideposts are described on the app campaign journey?

How many guideposts are described on the app campaign journey?

• A. 2
• B. 3
• C. 4
• D. 5

Answer: (B)

The app campaign journey is divided into three key stages. First, there’s awareness or discovery, where people learn about the app. Next, installation and initial engagement, focusing on getting users to install and complete a meaningful first action. Finally, ongoing engagement and retention, which targets keeping users active and returning over time. Because these three stages capture the full lifecycle advertisers optimize for, the correct count is three. The options with two, four, or five don’t match this three-part framework.

The app campaign journey is divided into three key stages. First, there’s awareness or discovery, where people learn about the app. Next, installation and initial engagement, focusing on getting users to install and complete a meaningful first action. Finally, ongoing engagement and retention, which targets keeping users active and returning over time. Because these three stages capture the full lifecycle advertisers optimize for, the correct count is three. The options with two, four, or five don’t match this three-part framework.