For the 'Users likely to perform a specific in-app action' focus, what is a key characteristic and what must you do?

For the 'Users likely to perform a specific in-app action' focus, what is a key characteristic and what must you do?

• A. It optimizes toward tCPI without any action selection.
• B. It guarantees higher total installs.
• C. It ignores in-app actions.
• D. It optimizes for high install volume among users likely to perform a designated in-app action, and you must select the most important in-app action.

Answer: (D)

When you focus on users likely to perform a specific in-app action, the system tailors delivery to the subset of people who are most likely to complete that action, rather than aiming for broad install volume. The key here is that you must designate which in-app action you want to optimize for—the most important action for your app—so the platform uses that as the objective and targets installs from users with the highest probability of completing it. This alignment helps drive installs from users who are more likely to engage meaningfully after install, rather than just increasing total installs. This approach doesn’t promise higher overall install volume, doesn’t ignore in-app actions, and isn’t about optimizing for volume in general without a specific action in mind. It’s about optimizing for the designated in-app action by choosing the action that matters most to your app.

When you focus on users likely to perform a specific in-app action, the system tailors delivery to the subset of people who are most likely to complete that action, rather than aiming for broad install volume. The key here is that you must designate which in-app action you want to optimize for—the most important action for your app—so the platform uses that as the objective and targets installs from users with the highest probability of completing it. This alignment helps drive installs from users who are more likely to engage meaningfully after install, rather than just increasing total installs.

This approach doesn’t promise higher overall install volume, doesn’t ignore in-app actions, and isn’t about optimizing for volume in general without a specific action in mind. It’s about optimizing for the designated in-app action by choosing the action that matters most to your app.