Before starting any app advertising, which option is NOT one of the three recommended ways to track data?

Before starting any app advertising, which option is NOT one of the three recommended ways to track data?

• A. Google Analytics for Firebase SDK
• B. Google Ads automatic ad serving
• C. App attribution partners
• D. Codeless tracking with Google Play

Answer: (B)

Tracking data before launching app ads relies on three solid approaches: integrating analytics in the app with Google Analytics for Firebase to capture events and user behavior; using app attribution partners to get cross-network attribution data; and using codeless tracking through Google Play to collect install and in-app event data without changing code. These methods give you install sources and post-install actions you can analyze to measure performance and optimize campaigns. Google Ads automatic ad serving isn’t a data-tracking setup. It concerns how ads are delivered and optimized, not how you collect or attribute data about installs and in-app events. It doesn’t provide the direct analytics or attribution signals you’d rely on to understand which campaigns and creatives are driving value, which is why it’s not among the recommended data-tracking approaches.

Tracking data before launching app ads relies on three solid approaches: integrating analytics in the app with Google Analytics for Firebase to capture events and user behavior; using app attribution partners to get cross-network attribution data; and using codeless tracking through Google Play to collect install and in-app event data without changing code. These methods give you install sources and post-install actions you can analyze to measure performance and optimize campaigns.

Google Ads automatic ad serving isn’t a data-tracking setup. It concerns how ads are delivered and optimized, not how you collect or attribute data about installs and in-app events. It doesn’t provide the direct analytics or attribution signals you’d rely on to understand which campaigns and creatives are driving value, which is why it’s not among the recommended data-tracking approaches.