App discovery is best described as which activity?

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Multiple Choice

App discovery is best described as which activity?

Explanation:
The idea being tested is that app discovery campaigns are about introducing the app to people who haven’t installed it yet. It focuses on growing your audience by connecting new users to the app and prompting them to discover and install it. This distinguishes it from activities like re-engaging existing users or simply measuring how the app is used. So the best description is connecting new users to an app.

The idea being tested is that app discovery campaigns are about introducing the app to people who haven’t installed it yet. It focuses on growing your audience by connecting new users to the app and prompting them to discover and install it. This distinguishes it from activities like re-engaging existing users or simply measuring how the app is used. So the best description is connecting new users to an app.

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