True or False: A 2018 MIT Sloan Management Review and Google study reported that 63% of organizations invest in machine learning and 85% of measurement leaders prioritize it.

True or False: A 2018 MIT Sloan Management Review and Google study reported that 63% of organizations invest in machine learning and 85% of measurement leaders prioritize it.

• A. Cannot be determined from the data
• B. N/A
• C. False
• D. True

Answer: (D)

When evaluating a statement about research results, the key is whether the numbers match what the source reported. If the 2018 MIT Sloan Management Review and Google study indeed stated that 63% of organizations invest in machine learning and 85% of measurement leaders prioritize it, then the claim is true. These figures reflect a strong trend toward adopting ML and the emphasis placed on ML by leaders responsible for measurement and analytics. The other options don’t fit because the study provides actual data to verify, so saying it cannot be determined or false would be incorrect.

When evaluating a statement about research results, the key is whether the numbers match what the source reported. If the 2018 MIT Sloan Management Review and Google study indeed stated that 63% of organizations invest in machine learning and 85% of measurement leaders prioritize it, then the claim is true. These figures reflect a strong trend toward adopting ML and the emphasis placed on ML by leaders responsible for measurement and analytics. The other options don’t fit because the study provides actual data to verify, so saying it cannot be determined or false would be incorrect.